Academic Alacrity

Slacktivism – Analyzing Pseudo Participation of Active Causes Through Social Media

Slacktivism is engaging in visible displays of little to no cost to support a given cause, while at the same time lacking any will to participate in tangible efforts for change. (Kristofferson, White, & Peloza, 2013). Although social media empowers individuals to make grass roots efforts more easily, organize charitable campaigns, and quickly garner support …